Mentalia Locums
Our Approach
The Approach
Recruitment Without the Sales Persona
Built on trust, honesty, and genuine relationships, not pressure tactics or scripted conversations.
At Mentalia, we believe recruitment should feel personal, professional, and transparent from the very first conversation. Our approach is centred around understanding people, building long term partnerships, and creating meaningful connections across the healthcare sector.
A Different Approach
The Problem With Traditional Recruitment
Many recruitment agencies claim to be different. Very few explain why.
At Mentalia, we believe recruitment should feel professional, honest, and human, not transactional or sales driven.
At Mentalia, we believe recruitment should feel professional, honest, and human, not transactional or sales driven.
Honest Communication
No scripted conversations or pressure tactics, just genuine communication built around trust, transparency, and long term relationships.
People First Approach
We focus on understanding the needs of both professionals and organisations to create recruitment partnerships that feel supportive, personal, and reliable.
Professional Without the Persona
We combine professionalism with authenticity, creating a recruitment experience that feels approachable, respectful, and refreshingly human.
The Founder Story
Where Our
Approach Began
“When I was seven years old, I watched a car salesman try every trick in the book to pressure my parents into buying a car they clearly didn’t want.
They didn’t fall for it, but I never forgot it.
That moment shaped how I see sales, business, and relationships. It taught me that trust is earned, not forced, and that manipulation has no place in professional partnerships.”
Mentalia was founded with a simple vision: build a recruitment agency without the
typical sales culture. Keep the professionalism, lose the persona.
Recruitment consultants without scripts, without pressure tactics, driven by family
values, and all delivered by real, honest and hopefully not too socially awkward
human beings.
Rich Coggins
Founder and least funny person in the office.
Founder and least funny person in the office.
Our Promise
A More Human Recruitment Experience
Promise as founder is simple:
No one at Mentalia will ever try to ‘sell’ you something. A conversation with Mentalia
will never feel like talking to salespeople. We will always aim to provide a high level
of professionalism, whilst remaining genuine and personable whilst doing so.
In short: We take our work seriously, but never ourselves. We sincerely look forward
to working with you.
Simple & Straightforward
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